Everything Capital Editorial is the byline on every article. This page explains who that is, what they are accountable for, and how to reach them.
Everything Capital Editorial
Every article on this site carries one byline — Everything Capital Editorial — because one small team is responsible for all of them. That is deliberate: a rotating set of invented author profiles would look more authoritative and mean less. What you are reading is written and reviewed by the people who build the product, and the same people answer the corrections inbox.
The site is founded and run by Luke, who can be reached directly at luke@everythingcapital.com. There is no editorial board, no outside contributors, and no ghostwritten content under a borrowed name.
What the team is accountable for
The editorial team is accountable for the accuracy of every figure, the honesty of every explanation, and the disclosure of how a page was made — including where AI tools helped draft it. Every article is reviewed and edited by a person before publication, and that person is answerable for what it says. The full process is in the editorial policy.
The team is also accountable for keeping the business visible: the subscription and the advertising that fund this site are described on how we make money, and what the site is not — an adviser, a broker, a tax preparer — is on the disclaimer.
Getting in touch
Corrections, questions about an article, or a request to explain a claim: email luke@everythingcapital.com with the URL. Account and billing questions go to the same address and are answered within two business days; the contact page sets out which subject line reaches which queue.
More about the product and the people behind it is on the about page.